PCG excels at making complicated subjects easy to understand and compelling to non-expert audiences. Our Science and Engineering Education Practice helps bridge the communications gap between experts in these fields and the broader audiences that they need to reach. PCG helps explain the value of what they do and its impact in terms that are clear and persuasive to the media, legislators, potential funders and the general public.
Our current and recent clients include federal agencies, professional associations, school districts and universities. Among them: The American Association for the Advancement of Science, the Department of Energy’s Office of Science, the George Washington University’s Institute for Education Policy Studies, the National Science Foundation, the National Academy of Engineering, The Los Angeles Unified School District, Rennselaer Polytechnic Institute and Temple University.
Our team includes writers, editors and graphic designers who help clients shape core messages that will be effective with target audiences. We then use those messages in a variety of outreach activities including media relations, annual reports, white papers, speeches, Web sites, brochures and bylined articles.
Through these programs we help clients:
- Persuade policy-makers and Influentials of the importance of their work
- Raise their visibility to potential funders
- Convince the media to cover their discoveries
and innovations - Reach broad audiences with positive messages
- Attract new students into science and engineering education
- Persuade students to pursue careers in these fields.